Available on Amazon by clicking here! Advertising for Business, Film and Television Professionals. Authored and photographed by Fred Vanderpoel, Illustrated by Jan van Buyten. Share the absence of information.                        Juxtapose content. It demands an explanation and involves the consumer. Don’t say what you’re showing, don’t show what you’re saying. Don't make an ad for an ad.        Create ambiguity so that people are compelled to find meaning.             What you say is as important as what you don't say. Clients do not buy words or pictures, they buy hope: let's hope that your reel is tasty since you can neither save a bad idea with good execution nor can you unring that bell. Click here to produce your reel here in the Hawaiian Islands and contact us about scheduling. CONNECT WITH VANDERPOEL ON LINKEDIN CLICK HERE FOR FREE HOW TO AD MOVIES! Stay in touch with @adfilmtv on Twitter! Discover why 2200+ cool friends follow Fred Vanderpoel on @adfilmtv Follow @adfilmtv Join Twitter right now: Full name Email Password Back to Top